Supremati was commissioned to reimagine HD Cutz, led by premiere hairstylist Sheldon Edwards, to reflect the brand's aspirations and cater to their VIP clientele. The space was designed with a luxurious, bold, elegant, and futuristic scheme, quickly becoming London's hidden gem. It offers a truly exclusive experience to some of the most well-known sportspeople and celebrities.

The project met the brief with a thoroughly developed layout that provides ample working stations for the barber shop, academy, and VIP room. We maximized the space by using a light color scheme with Bauwerk-painted walls and ceiling, large format porcelain tiles, and tall mirrors to reflect the space. The visually striking ceiling, created with LED lighting, enhances the ambiance, complemented by concealed skirting LED lights and vertical and horizontal LED lighting on the walls for a bolder look.

Adding black MDF frames for mirrors, drawers, barber chairs, and the reception wall and ceiling created a striking contrast that brings masculinity to the design. American walnut slat wood paneling on the back wall adds warmth to the monochromatic scheme and reflects the enduring trend of using timber slat paneling in interiors. Large TV screens and an LED ceiling add an edgy, futuristic feel that was very important to our client.

A key aspect of the layout was positioning the reception desk in the center to divide the busy part of the shop from the more relaxed academy and VIP area. Black steel on the reception wall and ceiling separates these two spaces, while a mirror-clad coat storage in front of the reception desk enlarges the space and adds practicality for clients. The VIP room, placed directly in front of the entrance and covered in American walnut panels, offers a truly luxurious experience for the well-known sportspeople who regard HD Cutz as their most reliable barber shop in the world.